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Our work

17 years of Indian brands. Now in Neeti Saarthi's memory.

Every recommendation Neeti Saarthi makes draws on real work across FMCG, consumer health, food and beverages, wellness and education brands.

Where our experience comes from

Three areas, one goal: preference

Branding

Brand strategy, naming, positioning and identity for new and established brands.

New product launch

Taking products from idea to shelf: concept, pack, price, launch plan.

Sales and channel management

Building distribution and partnerships with up-stream and down-stream business partners.

Brands we've worked with

The chariots we've guided

NutrichargeMaazaMoovJetkingCBIJOYVEFEMINZone
Case studies

From the battlefield

Nutricharge

A ten-year brand partnership.

The challenge · What we did · The result. Case study to add from Neeti's project files (about 150 words).

New product launch

Brand to confirm.

The challenge · What we did · The result. To add.

Sales and channel turnaround

Brand to confirm.

The challenge · What we did · The result. To add.
What clients say

In their words

Hemant Mishra is indeed a unique friend and adviser and if you have the courage to do the unthinkable, Hemant Mishra is the right partner to work with.

Vishal Jajodia, Chairman, V Group

Hemant has a great sense of humour which makes working with him fun. I personally found a very good friend in Hemant.

Murtaza Mala, Owner & Director, Malas Fruits

I know Hemant from B-school days. If there is one guy who can bring fun and joy into branding and marketing, it is Hemant. Whoever associates with him will be the richer for it.

Ravi Prakash Ganti, Director, Resolve International Pvt Ltd

New product on your mind? Brand stuck at a plateau?

Start with a Brand Diagnostic: a clear, honest picture of your brand, and the three moves that matter most.

Ask Saarthi