17 years of building Indian brands. Now available to every founder.
Neeti Saarthi is the Neeti Brand Accelerator experience, built into an AI brand mentor, with experienced mentors kept in the loop.
Why we built a saarthi
For 17 years, Neeti Brand Accelerator has helped Indian companies achieve immediate impact on their most mission-critical issues: branding and sales. From Mumbai, we have launched new products, repositioned established brands and built distribution for companies across FMCG, consumer health, food and beverages, wellness and education.
But senior brand advice has always been limited by one thing: time. A consultancy can serve only a handful of brands at once, and most of India's fast-growing founders could never afford it.
Neeti Saarthi changes that. We have taken our frameworks, our process and our case experience, built them into an AI brand mentor, and kept experienced mentors in the loop. Now every ambitious Indian brand can have a strategist beside it.
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another.
If customers don't pay a premium, choose you over others or spread the word, there is no brand yet. Everything Neeti Saarthi does is aimed at building that preference.
Hemant Mishrra
Founder and Chief Brand Mentor
Hemant brings over 30 years of experience in technology product innovation in India and 17 years of building brands as founder of Neeti Brand Accelerator. His work spans brand strategy, product development and go-to-market planning, with deep expertise in FMCG and consumer health. Born and raised in Indore, he understands both metro India and Bharat, and works as comfortably in Hindi as in English.
The people beside you
The reasonable man adapts himself to the world; the unreasonable man persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man.
George Bernard Shaw · Words we work byNew product on your mind? Brand stuck at a plateau?
Start with a Brand Diagnostic: a clear, honest picture of your brand, and the three moves that matter most.